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tracy.jpgHi! My name is Tracy Salkowitz and I've been a community organizer for about 25 years. Most of that time has been spent working in the Jewish community as regional director of the American Jewish Congress.

Through my work, which has been focused on protecting civil and religious liberties, I found that the best defense was a good offense. Consequently, I started coming up with articles, stories, decorations, and craft ideas to celebrate Judaism. I realized the effort was working when my daughter's friends started announcing that they too wanted to be Jewish.

tracy.jpgDuring my preparations for my daughter's Bat Mitzvah, I came across a tallis with the four matriarchs' names embroidered on each corner. I looked at my daughter and said, "Gee, if we had an embroidery sewing machine we could sew your grandparents' names on the corners of your tallis." She looked at me and said, "Mom, I want the names of all of our family on the tallis!" After the umpteenth person asked me if I was going to make tallises to sell, I realized it was time to launch a business doing personalized Judaica. And then the ideas just started pouring in— challah covers, tallis cases, chupahs, ceremonial towels, havdalah cloths, and on and on!

So now, it is one-stop shopping for all of your gift needs. We'll make it, wrap it, and ship it! All you have to do is use your imagination and allow us to help you share the love you have with your friends and family!

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